The project included almost all necessary steps of a strategic design process, using a variety of methods from service design and qualitative social research. By focusing on the most important potentials from an expert’s point of view, more than 80 ideas were generated during the brainstorming phase, which can support the owners on different levels. Through a morphological combination, a multitude of these ideas could flow into different basic concepts. The workshop with the focus groups clearly showed that it is of primary importance to support the decision making processes of the owners.
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